Your qualification fit
Four-year Bachelor Special/Professional degree: 70%, First Class, A or GPA 3.5/4.0 for high-2:1 courses; 60%, 2:1, B+ or GPA 3.3/4.0 for 2:1 courses.
Check my qualifications →King's College London · London
MSc Digital Marketing
Examines digital marketing from several angles, preparing graduates of any subject for careers in a marketing world increasingly driven by digital techniques.
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Use these as an early planning guide. We will confirm the exact university rules for your qualification and intake before you apply.
IELTS or an alternative
7.0 overall, 6.5 in each skill (KCL English band B)
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Programme overview
A clearer look at MSc Digital Marketing
Examines digital marketing from several angles, preparing graduates of any subject for careers in a marketing world increasingly driven by digital techniques.
This 12-month postgraduate route concentrates on digital customer journeys and campaign strategy, search, social, content and performance channels, marketing data, measurement and optimisation. The course record does not promise a placement, so students should judge it primarily by its curriculum, teaching approach and project opportunities.
Course focus
What you can expect to explore
- Digital customer journeys and campaign strategy
- Search, social, content and performance channels
- Marketing data, measurement and optimisation
- Consumer behaviour, segmentation and positioning
Skills development
Capabilities you can build
- Digital campaign planning
- Audience and competitor research
- Marketing analytics
- Content and channel strategy
The balance of technical, academic and professional skills depends on the modules and assessments offered for your intake.
Learning experience
How you may learn
- Applied work such as case studies, workshops, projects or problem-based tasks.
- Independent postgraduate study, critical reading and a dissertation or major project where required.
- Assessment may combine coursework, reports, presentations, examinations or projects; the exact balance is set by the university.
Who is this course for?
A strong fit for students who want to connect creative communication with audience insight, digital platforms and measurable commercial results. Entry requirements still determine eligibility, and students should compare the official module list with their own career goals before applying.
Career direction
Where it may lead
Relevant career directions may include:
- Digital marketing specialist
- Performance-marketing executive
- Content strategist
- Digital account manager
These are examples, not guaranteed outcomes. Employment depends on your experience, location, professional registration where applicable and the modules completed.
Course contents
Check the official curriculum.
We could not reliably extract stable course contents from the public course page. Use the official curriculum link below rather than relying on an invented or outdated list.
Continue to the university curriculum
Review the current compulsory and optional modules for your intended intake before applying.
Entry requirements
Can I apply?
- Academic
- Sri Lanka: four-year Special/Professional Bachelor's degree with 70%, First Class, A or GPA 3.5/4.0 (UK high 2:1, 65%+); any subject
- Sri Lankan qualifications
- Four-year Bachelor Special/Professional degree: 70%, First Class, A or GPA 3.5/4.0 for high-2:1 courses; 60%, 2:1, B+ or GPA 3.3/4.0 for 2:1 courses.
- English (IELTS)
- 7.0 overall, 6.5 in each skill (KCL English band B)
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How we help
Support, clearly agreed.
- We check your eligibility and documents.
- We prepare and submit your application to King's College London.
- We help you meet any offer conditions and get your CAS.
- We guide your Student visa application.
Your initial consultation is free. Any paid professional support begins only after you receive and accept a written service summary explaining the work, fee and terms.
Similar courses at other universities
Course information checked October 2026 from the official course page on kcl.ac.uk. The expanded description is original GEC guidance built from the recorded course summary, award level and subject; it does not reproduce a university or partner listing word for word. Exact modules, teaching, assessment, professional recognition, fees, entry requirements and intakes can change. We confirm the latest details with King's College London before you apply. Global Educational Consultants is an independent consultancy.